Things I Have Designed or Created.

Design, UX, photography, and making a beautiful asset for products to shine. One of my passions.

BRAND, WEB, AD, PHOTO, VIDEO

Fight The Germ

Created a successful Kickstarter campaign, Product Design, Marketing & Sales assets, Photo/Video, and entire brand from scratch

2017-2023

Brand, Product, 2D/3D Marketing Assets

Created brand guidelines, imagery, product design, and all physical/digital assets. Created Kickstarter campaign which got the company funded.

See The Startup Work

Website + Search & Social Ads

Developed effective website
- 2.6% Conversion rate
- 46% returning customer rate.
Developed Search Ads with a 2.31 ROAS
Developed Social Ads w/ a 10% CTR

2017-2023

Video + Imagery

Directed all video and photography efforts, creating a brand look and feel consistent across all platforms promoting a healthy, clean, social, successful lifestyle.

Dr. Shultz Premium Hand Sanitizer - "Freshen Up"

ASSOCIATE BRAND MANAGER

Pizzafire

PIZZAFIRE is a game-changing fast-casual pizza restaurant. I worked with them as an assistant brand manager, leading a brand overhaul from logo and colors, to in store experience, to ads and digital to complement the quickly growing start-up.

AOV Grand Opening Record

$40K+

Promotion Redemption

+324%

Franchises Opened

Online Orders

+28%

Screen Shot 2023-05-05 at 3.54.14 PM_iphone13midnight_portrait.png

2017

Website + App

Developed & Deployed new website and app

Decreased abandon rate by 12%
Increased online and pick-up orders from site by 28%.

2017

Brand Revamp, Imagery, In-Store Experience

Revamped the experience from boxes and in-store-menus to imagery and advertisements.

Achieved redemption on in-home advertisements 34% higher than industry average, an increase of 324% from previous PIZZAFIRE advertisements.
Developed annual and 3-year brand transformation and execution plans.